Our Bachelors program in Business Administration has been designed with the objective of laying the intellectual foundation for the Gen Z managers of the 21st Century. The program empowers them with skills and competencies with which they can acquire strategic business foresight, ethical decision-making capabilities, and adopt a sustainable outlook. In essence, the program is designed to develop leaders who could proactively enact business practices that take the welfare of the people, impact on the planet into account whilst pursuing economic well-being of all stakeholders. Presently, the BBA program is considered to be one of the best under-graduate programs in the country that serves as a steppingstone for any MBA program. Our BBA program offers deep insight into the Core areas of Management Science and Practice such as Strategic Management, Finance, Marketing, Organizational Leadership, Sustainability, Business Ethics, and Information Systems. In built offering in our BBA program enables students to gain high proficiency in interpersonal skills (soft skills) and career-related competencies that prospective employers find attractive. The BBA program is Ideal for students who wish to start a career in business, management, or entrepreneurship soon after graduation. There are one pre-core course of 2-credits; twelve core courses of 4-credits each offered in Semesters III, IV & V; and three electives of 4-credits each offered in Semester VI.
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Pre course
- Business Communication (2-credits)
SEMESTER-III, IV, V,
- Business Statistics & Data Sciences
- Marketing Management
- Principles of Accounting
- Business Economics and Global Business
- Organizational Behaviour
- Financial Management
- Operations Management
- Information Systems
- Social and Commercial Entrepreneurship
- Strategic Management
- Sustainability and Business Ethics
- Management & Organizational Consulting
6th Semester (Specilizations)
- Marketing
Marketing is one of the most important domains in any business organization as it plays a key role in strategizing regarding revenue-generation while all other domains are cost functions. The specialization in Marketing offers exposure to various courses linked with understanding the consumer, communicating, and offering the requisite product in the market. The market offering has to be in line with the needs of customers to ensure value creation for the target customers. This domain aims at developing the competencies amongst future marketing managers to be competent in designing, launching, and providing solutions to the potential customers. In addition to traditional aspects, the students will also be equipped with digital marketing tools to engage with the customers. They are also expected to develop competencies to conceive, launch and implement integrated marketing communication campaigns to build the brand, and promote sales in the intended target market.
We offer the following courses under the specialization of Marketing:
|
Sr. |
Name of the Course |
Credits |
|
1 |
Consumer Behaviour |
4 |
|
2 |
Services Marketing |
4 |
|
3 |
Brand and Advertising Management |
4 |
|
4 |
Digital Marketing |
4 |
- Finance
The finance specialization has a rigorous curriculum to enable students to understand the dynamics of various financial issues faced by business organizations and individuals. The focus is on applied theory to learn the real-world application of the theory to business challenges. The students are provided with sound financial principles, with a special emphasis on managing the finances for enterprises. The aim is to groom the students with a solid foundation in the specialization so that they are equipped to undertake higher education. The domain endeavours to develop competencies to estimate the economic value of the business and be conversant with transactions related to raising capital for the creation, development, and acquisition of a business. The students are also exposed to borrowing, lending and consulting activities in the finance industry through a course on Banking and financial services. Further, the domain aims to build the student's understanding regarding the trading and investment of financial securities including stocks, bonds and other asset classes for both the individual and corporate purposes.
We offer the following courses under the specialization of Finance:
|
Sr. |
Name of the Course |
Credits |
|
1 |
Banking & Financial Services |
4 |
|
2 |
Corporate Valuation |
4 |
|
3 |
Financial Markets |
4 |
|
4 |
Wealth Management & Personal Financial Planning |
4 |
- Human Resource Management
Human Resources are instrumental to efficient and effective management of other resources, and meeting the requirements w.r.t. material procurement & management, production and operation, product conceptualization & designing, financial management, order booking & delivery, etc. Hence, an understanding of how to effectively manage people at the workplace is of great importance and value for any organization. Human resource managers need to take on the challenges of aligning individual needs with organizational requirements using HRM tools and models. HRM analyses the employment relationships and the people management at the workplace. The various HR issues have to be understood and analyzed in the context of the individual employee, their employer, workplace, labor market, labor laws & regulations, and economic, social, cultural, technological, and global forces shaping the world of work. The workplace is extremely dynamic. Hence, an understanding of how various factors affects human resources at the workplace is of tremendous significance theoretically and practically.
We offer the following courses under this specialization:
|
Sr. |
Name of the Course |
Credits |
|
1 |
International and Strategic HR |
4 |
|
2 |
Organisational Change and Development |
4 |
|
3 |
Performance and Compensation Management |
4 |
|
4 |
Employment law |
4 |
- Operations
Operations management is linked with the transformation of input materials & components into unfinished & finished output in an optimum manner to meet the demands of the customers & end consumers. Hence, the domain includes the flows of resources & utilities like information, materials, and funds throughout the supply chain to produce the required goods & services. Operations Management provides an insight into the theories and concepts for solving problems in the design, planning, and controlling of manufacturing and service operations. The specialization also endeavors to build competencies to lead the work of a team to achieve all project goals within the given constraints. It further concentrates on the technological & operational issues of business activities and presents a systematic study of behavioral and quantitative methods for managing operational challenges to meet organizational goals. Hence, this domain aims at developing the student competencies to understand both theoretical and practical aspects of operations management, management issues to make optimum decisions within the constraints, and analyze operation processes from perspectives of efficiency, responsiveness, quality, and productivity.
This specialization offers the following courses:
|
Sr. |
Name of the Course |
Credits |
|
1 |
Supply Chain Management |
4 |
|
2 |
Services Operations Management |
4 |
|
3 |
Project management |
4 |
|
4 |
Business Intelligence for Managers |
4 |
- Information Systems
Information systems can be leveraged by business managers to optimize business decisions for gaining a competitive advantage. The domain aims at building student expertise to generate value from information across various organizational functional areas from the perspective of decision-making. The focus is on theoretical and practical aspects of Information creation and usage, and how organizations can use Information Systems to manage it in a secure manner. The emphasis is on business intelligence applications, and contemporary technologies like cloud computing so that students understand developments in the domain of information systems and their impact on business and society. The specialization also endeavors to build competencies to lead the work of a team to achieve all project goals and technical requirements within the given constraints and timelines. Thus, the students are equipped with skills in framing business problems and developing technical solutions.
This specialization offers the following courses:
|
Sr. |
Name of the Course |
Credits |
|
1 |
Business applications of Cloud Computing |
4 |
|
2 |
Business Intelligence for Managers |
4 |
|
3 |
Information System Security |
4 |
|
4 |
Project management |
4 |
- Analytics
The data has become a critical corporate asset in today's dynamic and competitive business world. The data if analyzed in an effective manner can equip the companies with the requisite information to gain a competitive advantage. Thus, there is a huge increase in demand for data analytics professionals across companies globally. The specialization in Analytics is designed to equip students with the required analytical tools and techniques to carry out business-related research and analytics to recognize, examine and understand the problems facing businesses, and capitalize on the opportunities. The students will learn how to analyze the large volume of structured and unstructured data to make informed business decisions in the areas of marketing, finance, and operations. The specialization further endeavors to build competencies to lead the work of a team to achieve all project goals and technical requirements within the given constraints and timelines. The students will also get the opportunity to appreciate the importance of contemporary developments in the analytics domain and their impact on business and society today and the future. Hence, the students are expected to develop an analytical mindset and data-oriented skills.
This specialization offers the following courses:
|
Sr. |
Name of the Course |
Credits |
|
1 |
Retail and Marketing Analytics |
4 |
|
2 |
Credit Risk Analytics |
4 |
|
3 |
Social Media Analytics |
4 |
|
4 |
Project management |
4 |
- International Management
International business plays a very significant role in the overall economic development of a country. The understanding of international business management is critical for a manager to analyze the scope of business in the global markets. This is especially important in today's scenario of globalization when the businesses operating only in domestic markets are also influenced by the international business landscape. The international management specialization offers rigorous courses to equip students with a global business perspective to develop among them a strategic approach at a macro-level. The students can develop a clear insight into various issues encompassing the management of business across national boundaries. The courses enable students in analyzing business dynamics at the global level, cross-cultural issues, international institutional controls, mechanisms of international trade, global market competition, international marketing practices, and business situations by leveraging cross-functional knowledge of various domains – marketing, finance, human resources, economics, etc.
This specialization offers the following courses:
|
Sr. |
Name of the Course |
Credits |
|
1 |
Cross-cultural Management |
4 |
|
2 |
International and Strategic HR |
4 |
|
3 |
International Marketing |
4 |
|
4 |
Global Business |
4 |
- Organizational Leadership
Organizational leadership is the ability to lead groups of individuals toward fulfilling an organization's mission. It is focused on setting strategic goals for an organization while also motivating individuals within it to meet their own goals to successfully achieve the organizational goals and objectives. Organizational Leadership is needed at every level to consider how current practices can be further improved or changed to meet future needs. The specialization in Organizational Leadership aims to equip aspiring managers to lead change and leverage different roles and functions within business organizations to create lasting value in the marketplace. The courses offered in this specialization give students an understanding of the skills necessary to motivate, negotiate, influence, and work effectively with others in organizational settings. The endeavor is to broaden student perspectives of how to effectively influence others towards meeting organizational goals. Thus, the students will be exposed to an understanding of leadership as an academic discipline. The students will be further introduced to the Indian management practices to gain cross-cultural leadership in the Indian context.
This specialization offers the following courses:
|
Sr. |
Name of the Course |
Credits |
|
1 |
Introduction to Organisational Leadership |
4 |
|
2 |
Negotiation Strategies |
4 |
|
3 |
Strategic Leadership |
4 |
|
4 |
Indian Management Thought and Cross-Cultural Leadership |
4 |
