Dr. Efthymios Constantinides

Professor

Studied Economics at the Athens University of Economics and Business and followed post-graduate studies in Economics of European Integration at the University of Amsterdam. He received his Ph.D. at the University of Twente for his dissertation on Marketing in Virtual Environments.

During a corporate career of about ten years, he worked in various positions for corporations like Ericsson, Northern Telecom, and KLM. He worked for 10 years as a Senior Lecturer of Marketing for the International Agricultural College Larenstein, (The Netherlands), and from 2001 until 2022 he worked as a professor of Digital Marketing at the University of Twente (NL). He is currently a Professor of Digital Marketing at the Thapar Institute of Engineering and Technology (India) and director of the ACT Center for Transdisciplinary Research at the Thapar Institute. He is also a professor at the Erasmus University in Rotterdam and visiting professor at the Athens University of Economics and Business (AUEB) and a visiting lecturer in several higher education institutions worldwide.

His research has been focused on the Digital Marketing Transformation and in particular the impact of digital technologies on marketing theory, strategy, and practice. Topics: the evolving nature of the commercial domain, e-commerce, digitalization effects on customer behavior, social media marketing, and the role of technologies like the Internet of Things (IoT), Consumer Neuroscience/Neuromarketing, Artificial Intelligence (AI), and Big Data on marketing practice.